Inniskillin was once the most prestigious wine brand in Canada. A brand that literally helped create a nation’s wine industry through its figurative trailblazing. We needed to reinvigorate the brand and redefine it to millions of Canadians.
As the original start-up of the Canadian wine industry, Inniskillin demanded the “Hollywood treatment” (Adweek’s words, not ours). Their unbelievable origin story not only shows unmistakably Canadian levels of hustle and struggle, but also a pivotal moment in Canadian wine history. So we had to take the too-good-to-be-true tale to the big screen in a larger-than-life way.
1 Oscar nominated Director
71 Seconds long
1974 When it began