Bensimon
Byrne
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225 Wellington Street West
Toronto, ON
M5V 3G7

416 922-2211

Bensimon Byrne Work

Inniskillin

Original Start-up

Challenge

Inniskillin was once the most prestigious wine brand in Canada. A brand that literally helped create a nation’s wine industry through its figurative trailblazing. We needed to reinvigorate the brand and redefine it to millions of Canadians.

Their start-up story is truly rock & roll, we simply had to share it.

Idea

As the original start-up of the Canadian wine industry, Inniskillin demanded the “Hollywood treatment” (Adweek’s words, not ours). Their unbelievable origin story not only shows unmistakably Canadian levels of hustle and struggle, but also a pivotal moment in Canadian wine history. So we had to take the too-good-to-be-true tale to the big screen in a larger-than-life way.

1 Oscar nominated Director

71 Seconds long

1974 When it began

Expertise

  • Marketing
  • Strategy
  • Production