When you search wine memes on Google, you won’t see a person of colour, the LGBTQ+ community, or the disabled community either. Jackson-Triggs wants to change wine’s online culture. To reflect the real world.
60 million views and counting. It’s crossed over from changing wine culture to pop culture.
We started by making GIFs as diverse as the people who drink our wine. A diverse cast and crew re-created 200 wine GIFs that matched the top GIPHY wine searches.
After the Capitol was stormed, our GIF “It’s Fine” had 40 million views.
200+ GIFS created
60 million views and counting
20% sales increase