Even in a country as socially progressive as Canada, ignorance and stigma around HIV persists. Casey House wanted to change that.
In 2018 we conducted an Ipsos poll and found 50 percent of Canadians would not touch someone with HIV. In 2019 we smashed stigma and created the world’s first HIV-positive spa called Healing House that featured 18 brave HIV-positive volunteers working as massage therapists.
500 stories globally
350 million impressions
18 new massage therapists