Bensimon
Byrne
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Work

225 Wellington Street West
Toronto, ON
M5V 3G7

416 922-2211

Bensimon Byrne Work

Scotiabank

Women Initiative

Challenge

With women receiving a paltry 4% of the available venture capital funding in Canada, Scotiabank aimed to develop a program that would challenge and change the current reality.

A comprehensive program helping women take their businesses to the next level.

Idea

The Scotiabank Women Initiative is a comprehensive program helping women take their business to the next level through access to capital, support from senior business leaders and education tailored to their needs, with the goal of providing $500M in funding over three years.

#1 program of its kind

2 current year in program

$400M funding to date

Expertise

  • Marketing
  • Strategy
  • Video
  • Media
  • Social Media
  • PR
  • Experiential

Awards

  • 2 CMA Awards