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Allen showing his tattoos in an armchair in a living room

Vintage Ink

Made of Stories

Challenge

Millennials have countless wine brands to choose from. How could Vintage Ink break through the noise and establish their brand in the hearts and hands of their target?

A campaign as original and unique as a tattoo.

Idea

Vintage Ink as a brand is dripping with originality, so much so that their label was designed by famous Canadian tattoo artist, la tigresse. This campaign extracts that authenticity in an original way, showcasing an older demographic who blazed many trails for millennials and were fascinated by the artistry of tattoos decades before it reached popular culture.

1 legendary artist

1 iconic photographer

3 distinct ads

Expertise

  • Marketing
  • Strategy
  • Social Media