Bensimon Byrne Work


Feel the Art of Audi


In the Spring of 2023, Audi Canada launched its new fully-electric Q8 e-tron models. To capture the hearts and minds of drivers, we wanted to prove that the brand's new flagship EV lineup offered the uncompromising premium Audi experience that has become synonymous with its iconic four rings.

What does it feel like to experience the new Audi Q8 e-tron?


To answer that question, we invited supermodel Coco Rocha to experience the Q8 e-tron in a first-of-its-kind test-drive—measuring her every feeling and emotion with the vehicle as data. Then, a custom-built A.I. engine turned her feelings into breathtaking art expressions of the vehicle's design, performance and refinement—shaping the aesthetic and storytelling of the launch campaign that invited drivers to feel the art of Audi like never before.


  • Strategy
  • Experiential
  • Video
  • Design
  • Social Media
  • Production
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