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Bensimon Byrne Work

Scotiabank

Advice+

Challenge

In these times of uncertainty, Canadians need financial advice more than ever. But they also need help balancing what they want for tomorrow with what they need today. Contrary to what they may believe, they don’t have to choose between the two. The right advice can make all the difference.

A balance between head and heart, today and tomorrow.

Idea

We launched Scotiabank’s newest brand platform by using colour to tell the Advice+ story. Colour is added scene by scene with every interaction our characters have with Scotiabank.

Expertise

  • Marketing
  • Strategy
  • Production