Bensimon
Byrne
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Performance Media Specialist

Description

Hi there!

We are currently looking for a Performance Media Specialist to join our team. At Bensimon Byrne, we believe that to succeed in this industry, it is imperative to hire the best people to do the best work to attract the best clients. If you consider yourself a new breed of media professional with an activist attitude to bring positive change to our industry, we want to meet with you.

As a Performance Media Specialist, you will be driving innovation and optimizing client results across all performance media including Search, Paid Social, Programmatic, and any other channels that delivers on our objectives. This role entails working side by side with employees across all disciplines, no silos, all collaboration. You will be directly reporting to our Associate Director of Analytics and working closely with our Programmatic Campaign Manager as well as the rest of the Media Team.

You are

  • An experienced, passionate, and digitally curious professional

  • Ready to help us disrupt and enhance approaches to performance marketing.

  • Some who seeks out and has an immense curiosity with what’s next.

  • Excited by the opportunity to define and grow our capabilities in data driven marketing

  • Looking to build skills across ad ops, campaign execution, optimization, and tracking financials.

Desired skills and experience

What You’ll Do

  • Set up, execution, and optimization of paid media campaigns, making recommendations on and improving campaign performance and providing reports.

  • Provide tagging and tracking strategies for conversion and remarketing across all media and display activities using Google Analytics/Data Studio to drive continuous improvements and engagement.

  • Optimize platforms, audiences, bidding strategies, creative, and landing pages

  • Participation in beta programs, and new technology, emerging channels and formats

  • Monitor campaign performance and pacing via weekly reporting

  • Provide actionable insights on media performance optimizations to drive greater ROI

  • Develop, lead and execute on the campaign trafficking process; including but not limited to developing traffic sheets, uploading, testing, and troubleshooting online creative

  • Work collaboratively with all internal agency teams including project managers, creative, developers and the media team

  • Work with and grow relationships with external partners including Facebook, Google, brand safety/verification partners, data suppliers, and media vendors/publishers

Requirements

  • Minimum of 3 years of experience in performance marketing, including Search and Social platforms

  • Experience with 3rd party site tagging

  • Knowledge of digital ad unit specifications (IAB standards) and rich media executions

  • Familiarity with programmatic/DSPs, audience segmentation and dynamic ads

  • Knowledge of different browsers and web-debugging tools

  • Highly developed organizational skills with a strong focus on attention to detail

  • Ability to manage and deliver on multiple demands to meet deadlines efficiently

Assets

  • Technical background with experience in digital analytics including 3rd party platforms and Google Analytics

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