Performance Media Manager


Hello. We’re Bensimon Byrne, one of Canada’s largest independent agencies. For three decades, we have been building brands, driving growth, and impacting culture through strategy and creativity. We hold ourselves to our founding values of talent and decency in equal measure.

We’re looking for a Performance Media Manager to join our team. This is a manager-level position with responsibilities that require the ability to bring detail-orientated thinking and hands-on keyboard expertise together. This role will be in partnership with our team of performance experts and media planning strategists. This opportunity puts you in the sweet spot of delivering strategic impact and executional excellence for internal and external stakeholders. This newly created position will report directly to the Performance Media Director and provide ongoing support for all performance services. The role was created to elevate outcomes and increase integration.

The ideal candidate will have experience working within a full-service or media agency model and have expertise across key areas of performance marketing including Digital Display, Programmatic, SEM, Paid Social, and Analytics. This role will be responsible for creating and ensuring best-in-class results by working side by side with media, performance, and creative. As our performance offering is ever-evolving, you will recommend and test emerging channels and new approaches.

You are

  • A strategic thinker, solid communicator and, confident presenter

  • A performance marketing expert with a passion for digital media and advertising

  • Someone who can bring people and ideas together under a performance umbrella

  • Someone who understands and is comfortable in the greater marketing eco-system and how consumers truly engage with brands and the role of performance media

  • Someone who can ‘read’ the room, in person or virtually

  • Comfortable with a degree of ambiguity and adept at shaping data into actionable insights

  • A lover of technology and all forms of digital communication

  • A curious person who is always thinking about "what if" scenarios

  • A natural problem solver with solid communication skills and an eye for the details

  • Passionate about what you do, and want to be surrounded by people with that same passion

  • Someone who contributes positively to agency culture and values

Desired skills and experience


  • Can bring together all aspects of performance marketing to solve client challenges.

  • Execute campaigns in performance media platforms - Programmatic, Social, Search, Analytics, etc

  • Ability to act as the hub and interpreter for the performance team to communicate with other areas of advertising and marketing.

  • Be a thought leader with an appetite to find, learn, and test, new and emerging channels or technology.

  • Have an entrepreneurial spirit and the desire to build new services and capabilities


  • 5+ years successfully executing multi-dimensional performance media and e-commerce campaigns.

  • Proficient knowledge of Google marketing ecosystems and technology. GA360, GA4, Looker, Google Merchant Centre, Google Adwords

  • Knowledge of Meta and social ad tool platforms. Meta Ad platform, Merchant Centre, Twitter, Snapchat

  • Certifications in Google and Meta blueprint

  • Strong analytical mindset and thrive in a fast-paced environment.

  • Experience with DTC, E-commerce, and brand clients with a focus on ROI, ROAS, LTV

  • Ability to scale and optimize across channels with a data-driven mindset.

  • Familiarity with attribution and measurement methodologies

  • Some knowledge of commerce platforms like Shopify, Salesforce, or Amazon

  • Demonstrated a track record of applying unique and creative optimizing strategies across many accounts to improve outcomes

  • Team first mindset and experience managing and coaching peers and training junior teammates.

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