Agency Overview

Bensimon Byrne is one of Canada’s leading independent agencies. For over three decades, we’ve challenged traditional ways of thinking about advertising to build brands, drive growth, and impact culture. As an equal opportunity employer our goal is to build a diverse workforce that is representative, at all job levels, of the world we live in.

Role Overview and Responsibilities

The Media Planner is a strategic problem-solver with strong executional discipline, playing a key role in shaping how brands show up, connect, and perform in market. You translate business and brand objectives into thoughtful, effective communications plans - ensuring media works harder, smarter, and more cohesively across channels.

This role goes beyond building plans and managing campaigns. Media Planners at Bensimon Byrne are curious thinkers, strong collaborators, and strategic partners who understand how media choices shape brand perception, performance, and growth.

Reporting into senior media leadership, you will own key components of planning and execution while learning how to connect media strategy to creative ambition, audience insight, and real business outcomes.

Turn Strategy into Impact

• Develop integrated media strategies that align with client business objectives and creative ideas to grab attention
• Translate strategic direction into channel recommendations, unique audience approaches, and tactical plans that deliver on defined measurement frameworks
• Apply media research and insights to inform smarter planning decisions and stronger storytelling, using industry leading tools (e.g., Arima, Vividata, Numeris, Comscore)

Deliver Excellence in Execution and Partnership

• Own the coordination and delivery of campaigns across digital and traditional channels - from setup and QA to pacing, optimization, and reporting, to maximize effectiveness
• Partner with activation teams, vendors, and internal specialists to ensure plans are executed seamlessly and accurately
• Maintain high standards of craft across all media outputs, from blocking charts to POVs to insight-led post-campaign reports and analyses
• Lead client meetings, communicating effectively to ensure excellence in client servicing and the delivery of campaign goals

Learn, Analyze, Improve

• Evaluate campaign performance and help shape optimization and learning agendas
• Stay curious about the evolving media landscape, platforms, cultural trends, and tools (including AI-enabled workflows)
• Support the development of reports and insights that inform future planning and elevate agency thinking
• Own the details of financial accuracy that enable trust and transparency to deliver the bigger strategic picture

Skills and Qualifications

• Curious, collaborative problem-solver with strong ownership and accountability
• 2-5 years of media agency or related experience, with exposure to integrated planning
• Strong understanding of paid media, social platforms, and measurement fundamentals
• Clear, confident communicator with solid financial and numerical aptitude
• Highly organized, detail-oriented, and comfortable managing multiple priorities
• Comfortable using AI tools to enhance day-to-day media work and thinking

Nice to Have

• Experience with media planning tools (Arima, Vividata, Numeris, Comscore)
• Hands-on exposure to social buying platforms (Meta, TikTok, LinkedIn)
• Interest or foundational experience in programmatic/DSPs (DV360, The Trade Desk)
• Familiarity with analytics and reporting tools (GA4, Looker Studio)

Tadiem is proud to foster a culture of talent and decency, in equal measure. Our people are our priority and we work hard to cultivate an environment where they can do the best work of their careers. Some of the ways we do this are:

• A truly hybrid work environment that balances the best of both worlds
• A recognition that in service industries the work load ebbs and flows and we balance that with an additional 10 days to rest and recharge on top of your vacation entitlement to support work life balance
• The ability to invest in your future, today and tomorrow, with a little extra help from the company DPSP (RSP matching) program
• A comprehensive benefits package
• Support from a pool of experts across various disciplines to learn from and collaborate with as well as the autonomy to be the CEO of your career

As an equal opportunity employer our goal is to build a diverse workforce that is representative, at all job levels, of the world we live in. If you require any accommodations during the selection process, please reach out.