Hello. We’re Bensimon Byrne, one of Canada’s largest independent agencies. For three decades, we have been building brands, driving growth, and impacting culture through strategy and creativity. We hold ourselves to our founding values of talent and decency in equal measure.

We’re looking for a Business Lead to join our team. If you are an experienced relationship builder, divergent thinker who loves to work with clients to make a difference to their business, we really want to talk to you.

Joining a hybrid work environment, the Business Lead will develop relationships with senior clients, apply a holistic understanding of their business and their needs, and translate them into action. They will lead the brand strategy and be a champion for creative, identify and evaluate solutions quickly, and continuously see opportunities to grow their clients business.

Reporting into the Group Account Director, the Business Lead is a natural collaborator who brings agency resources together to actively solve problems by developing top tier communications strategies, and integrated multi-channel solutions. You are responsible for day-to-day management of your clients’ business including the financial health and guiding and mentoring the project management team, and other agency resources to ensure the business is run efficiently and produces effective work.

• A big picture strategic thinker, solid communicator, confident presenter

• Known for building and maintaining strong, trusted relationships with clients and team members alike

• A strategic partner in the development of clients’ marketing and integrated communication strategy with a consumer first mentality

• Someone who understands and is comfortable in the digital eco-system and how consumers truly engage with brands

• Someone who can ‘read’ the room, in person or virtually

• A valued leader of client’s business strategy as well as the growth of the agency

• Comfortable with a degree of ambiguity and adept at shaping information into actionable ideas

• A lover of powerful creative ideas whose passion infects others.

• A natural problem solver with solid communication skills and an eye for the details

• Passionate about what you do, and wants to be surrounded by people with that same passion

• Someone who contributes positively to agency culture and values

Core Responsibilities

• Build and nurture strong client, internal and partner relationships to foster trust at all levels.

• Health and stability of overarching client relationship

• Maintain a thorough understanding of the client’s business including product innovation, marketing challenges, sales/revenue targets, category/industry competition

• Drive annual, seasonal and long-range planning process on a fully integrated account

• A thorough understanding of production processes, media landscape, and holistic vision of the entire consumer eco-system

• Act as the hub and interpreter to lead a team of agency partners and internal subject matter experts through collaborative planning and execution

• Oversee and lead brief development, identifying opportunities beyond the ‘ask’

• Ability to get to the root of the ask and identify business needs to engage the right resources, to provide the best recommendations and solutions

• Responsible for forecasting, risk assessment and financial health on account

Requirements

• Range of 5-10 years of related experience

• Proven strategic skill, experience working on integrated projects including digital and social

• Strong history of managing client relationships and business growth

• Nice to have – CPG Experience, Health & Wellness Experience