SVEDKA

SVEDKA Party Forecast

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SVEDKA

SVEDKA Party Forecast

Challenge

Keeping SVEDKA Vodka top of mind during the summer months while our millennial target is planning their various parties.

Idea

A campaign that let users know the optimal party and cocktail for the weather. Built around a weather tool on our website, dynamic creative let users know whether they should have a beach party or house party based on the weather in their area and suggested a perfect cocktail pairing.

Impact

The campaign used geolocation and a weather API to serve over 7000 versions of dynamic creative that let fans know the weather and perfect cocktail for the day.