SVEDKA

SVEDKA Banner Curse

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SVEDKA

SVEDKA Banner Curse

Challenge

Halloween is one of the most anticipated nights for SVEDKA’s millennial target. We wanted to keep the vodka top of mind, while embracing the spirit of the creepiest season with something unique.

Idea

Serve up SVEDKA cocktails with fun and creepy retargeting banners that follow, haunt, and taunt innocent vodka drinkers.

Impact

Over 108 million creepy contextual banner ads were served in just 14 days. Bringing SVEDKA cocktails and the spirit of Halloween to Over 25 million vodka drinkers across the United States. Muahahaha.