First World Horrors
Knowing that for our millennial target, Halloween is one of the biggest party nights of the year, SVEDKA makes an effort to give their fans something unique every year.
SVEDKA decided to bring the ongoing conversation about first world problems to life. Under the lens of Halloween, these problems became First World Horrors.
The videos were a hit, with an 82% video completion rate, a 23% increase in brand favourability, and a 16% increase in purchase intent. SVEDKA's First World Horrors stood out to our fans and helped SVEDKA own Halloween.