SVEDKA

First World Horrors

Back to Work

SVEDKA

First World Horrors

Challenge

Knowing that for our millennial target, Halloween is one of the biggest party nights of the year, SVEDKA makes an effort to give their fans something unique every year.

Idea

SVEDKA decided to bring the ongoing conversation about first world problems to life. Under the lens of Halloween, these problems became First World Horrors.

Impact

The videos were a hit, with an 82% video completion rate, a 23% increase in brand favourability, and a 16% increase in purchase intent. SVEDKA's First World Horrors stood out to our fans and helped SVEDKA own Halloween.