Scotiabank

It Starts With You

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Scotiabank

It Starts With You

Challenge

Convey that Scotiabank is undergoing a rapid digital transformation in order to better serve its customers.

Idea

Show Canadians that Scotiabank is dedicated to designing technological advancements that fit seamlessly into their customers' busy lives. Everything that Scotiabank does starts with you.

Impact

While other banks are still explaining app features, Scotiabank has leap frogged the entire category by communicating its holistic approach to deepening the relationship it has with its customers through technology.