Ruffino

La Vita Ruffino

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Ruffino

La Vita Ruffino

Challenge

Develop a cohesive platform for a 140 year old wine brand that will resonate across three vastly different markets – the US, Italy and Canada.

Idea

Toss out the typical Italian clichés and root the brand in an authentic truth of Italian culture – the conviviality and energy of the people.

Impact

The La Vita Ruffino Platform has been a success in all three markets, growing the brands’ sales 16.4% since launch. Ruffino’s portfolio now includes the #1 Chianti and #2 Prosecco in the US.