Liberals

Trudeau 2015

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Liberals

Trudeau 2015

Challenge

How do we make Justin Trudeau, a third place candidate that many had written off as "Just not ready", Canada's next Prime Minister?

Idea

Break all the rules of political communication. We used positive messaging to dismantle the argument that Justin Trudeau wasn't ready with intelligent ads like "Escalator", "Hazel" and "Ready".

Impact

On election night the Liberals won a stunning majority. It was the largest swing in parliamentary seats in Canadian political history. The campaign was widely regarded by the media as being the key factor in the Liberal Party victory.